As a B2B Software Marketer, Lead Generation is probably the most important consideration. Your sales and marketing pipelines live (and die) by it. Whether you have a sales team or not, you still need to generate leads.
Your content is the key strategic differentiator for your SaaS Enterprise, and speaks volumes about your brand. Use email and social effectively to amplify your message.
How to better qualify your leads to maximise your ROI and keep your sales team happy.
With the sheer volume of marketing technology available, how do you build a marketing technology stack that runs like clockwork?
What you should be tracking in your lead generation to maximise your ROI.